STRATEGY:
RESULTS:
A refocus on lifestyle-based content for Corridor's editorial photoshoots, dispersed through social, email, and paid channels.
9% revenue growth in 2025.
25% revenue growth attributed to AW25 collection compared to AW24.
HOW I MADE IT HAPPEN:
When I joined Corridor in 2024, I developed and implemented an updated content strategy that rolled out over the course of the year, spanning from SS25 to AW26. The strategy built on the strong visual foundation Corridor had already established, but placed greater emphasis on storytelling that would resonate more deeply with the brand’s target audience.
Each shoot centered around a specific activity and featured friends of the brand. Studio backdrops were replaced with lived-in environments: a group of friends spending a beach day on Fire Island, a weekend in the White Mountains of New Hampshire, a day on a boat in Martha’s Vineyard, a hike in the Hudson Valley, or an afternoon in a Brooklyn brownstone.
The goal was to show rather than tell what Corridor represents by tying the product to real activities and real people. By giving customers a clearer picture of how Corridor’s clothing fits into everyday life, the brand could create a stronger emotional connection with the product.
The impact of this strategy became clear with the launch of the AW25 collection. Over the course of the season, revenue increased 25% compared to AW24.
STRATEGY:
RESULTS:
"Founder" video ads for Corridor.
18% year-over-year increase in contribution margin in Corridor's online channel in 2025.
HOW I MADE IT HAPPEN:
After joining Corridor, I identified an opportunity to expand our digital advertising by incorporating video, rather than just relying on the static ads we had been running. Leveraging Corridor’s founder and designer, Dan Snyder, I developed the strategic framework for our Founder video campaigns. Connecting the consumer with Dan, a real person with an inspiring founder story who could discuss each product in detail, led to an 18% increase in our media efficiency ratio (MER), which corresponded with an 18% increase in contribution margin year-over-year.
Pairing these video ads with our updated lifestyle-based imagery also strengthened the overall marketing funnel, guiding customers from aspirational brand imagery to detailed product-focused video content, increasing our add-to-cart percentage by 19% in 2025.
STRATEGY:
RESULTS:
Email marketing visual re-vamp + hiring a new email agency.
24.7% increase in attributed revenue year-over-year in 2025.
"Excellent" open-rate and revenue-per-recipient based on Klaviyo industry benchmarks.
HOW I MADE IT HAPPEN:
Historically, Corridor’s email channel had always performed well, but when we hired a new graphic designer, I saw an opportunity to expand what we could showcase visually through this channel. With the support of a new email agency, we migrated all email design to Figma, which allowed for greater customization and more expressive layouts.
By combining lifestyle imagery with product flatlays and pairing them with copy that highlighted the materials and craftsmanship of each garment, we were able to drive higher conversion from both returning and new customers through our email campaigns.
